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THE MULTIVERSE OF HAPPY GENERATION

Multiple Owners
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3D Motion
After Effects
THE MULTIVERSE OF HAPPY GENERATION

This is an opening animation created for an insurance law insurance broker co,.ltd.’s annual event in 2023. It aims to deliver the notions of “passing on the positive teamwork thinking” and “creating a multi-happy generation.” The formation of the team in Genesis is the beginning of this adventure, followed up with the explorations in ten “micro universes.” The adventure conveys ten “positive teamwork thinking:”

Searching for the keyword of happiness in the vast world, meeting various fates between the traveling doors, stepping forward on the stairs, absorbing knowledge and flying across the sky full of books, spontaneous collaborations symbolized by magic blocks, the courage to challenge ourselves in peace, being calm and enthusiastic in a two-sided world and standing on the giant’s shoulder to move forward.

May our dedication to these 10 concepts inspires the viewer to sweetly find out ways to happiness in their lives.

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Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Awards

New York Film Awards 2023 - BEST COMMERCIAL
Los Angeles Film Awards 2023 - BEST COMMERCIAL
Best Shorts Competition 2023 - Award of Excellence Special Mention: Commercial / Infomercial 


Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Idea

Happiness is an easy word and yet a hard state to achieve for most people.  
When we combine what the brand asks for - elaborating the importance of togetherness, to how to achieve a hard state in life -to be happy, we come out with the ten approaches to enlighten viewers that those two concepts can be done simultaneously.

Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
concept sketch

The biggest challenge in breaking down the concept into multiple worlds is whether each conceptual design can be understood and retain a certain degree of interest or design sense, which is the most difficult but interesting part of the work at the beginning.



STORYBOARD
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Function 

Within 50 seconds, we need to have 10 ways of approach to bloom in our viewers’ minds.  In order to achieve the goal, we design a group of characters that can be widely accepted by a diverse group.  
An intended and well calculated setting and transition are also used in this film to help views to grab ideas effortlessly while watching.  


Differentiation 

While most animation projects used in a company assembly are for celebration and/or education, ours adds more. 
Alongside with what the brand is aiming for - to educate the importance of togetherness, we create a linkage between togetherness and happiness in order for viewers to take in the ideas effortlessly.  
The impact of the ideas will not only affect viewers in their job but also outside of their work.  




Magazine Design
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation



styleframe
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
1. Genesis - TO CONNECT:
The touching of the hands opens up the adventure, representing the strong connections in teams.
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
2. Floating World - TO FEEL:
Containing the words “happiness,” “sharing,” “pursuing dreams” and “retirement.” Cybird touches a floating character and formed the word “happiness” in Mandarin. We will truly feel our feelings when we put time into experiencing life.
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
3. Traveling Doors - TO TRUST:
We always meet different people in different stages of our lives. We can better exercise all these precious fates and create happiness together. Trusting partnerships brings all kinds of possibilities.
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
4. Penrose Stairs - TO FORWARD:
Infinite motivation comes from not giving up and trying our best, and climbing up the infinite stairs tells the notion of moving forward.
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
5. Sky of Knowledge - TO LEARN:
Experiences and knowledge are powers to make beautiful and shining things happen, just like fireworks.
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
6. Magic Blocks - TO ADJUST:
We do not have to worry about predictions going wrong, because unpredictable changes always bring us chances.
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
7. Sweet World - TO ROCK AND ROLL:
Success might make us happy in the status quo. However, the real creators will always have a humble mindset and challenge themselves.
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
8. Two-sided World - TO BE FEARLESS:
Everything is two-sided. Maintaining calmness while enthusiastically moving forward can lead to great achievements.
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
9. Giant Statue - TO APPLY:
Smoothly applying every tool or stage that comes to us is a means to two birds with one stone. Shoulder to shoulder, we became stronger.
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
10. Swift Tunnel - TO KEEP GOING:
Swiftly passing through a colorful tunnel represents the attitude of actively seeking our own greatness. All the happiness is created by someone, let’s do this together!



Impact
This animation is produced to not only directly convey concepts to its viewers, but also possess the possibility to be extended into a series of animations to deliver follow-up ideas.   
It is expected to be spread out via the company and its staffs’ SNS to reach more and more people, and to create a chain reaction when they adapt the concepts into their life.  When more people reach out to the state of being happy, we believe it can affect our society positively.



LINE 3D MOTION sticker design
Character design Digital Art Character character animation animation motion graphics after effects motion design 3D knock-knock animation
With the launch of the brand's annual assembly limited edition LINE 3D motion stickers.



MOTION




Credit


Client：LAW INSURANCE BROKER CO,.LTD.
Production DEPT.：Knock-Knock Animation 諾恩動畫
Director：莊絢淳
Design & Animation： Knock-Knock Animation 諾恩動畫
Story & Storyboard : 莊絢淳

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3D Character design : 
Cybird / Chress / Q baby : 莊絢淳
Goldfish / Octopus  : 翟慕靈
Character Modeling : 莊絢淳
Character Texture : 莊絢淳
Character Rigging : 陳捷夫

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Scene:
10 universes Design : 莊絢淳
Scene Modeling : 莊絢淳 / 陳捷夫 / 劉亮均 / 翟慕靈
1. Genesis  : 莊絢淳
2. Floating World : 劉亮均
3. Traveling Doors : 陳捷夫
4. Penrose Stairs : 劉亮均
5. Sky of Knowledge : 陳捷夫
6. Magic Blocks : 劉亮均
7. Sweet World : 劉亮均
8. Two-sided World : 陳捷夫 / 翟慕靈
9. Giant Statue : 莊絢淳 / 劉亮均
10. Swift Tunnel : 莊絢淳 / 翟慕靈
3D Words and Elements Design and Modeling: 莊絢淳 / 劉亮均 / 翟慕靈
Texture : 莊絢淳 / 劉亮均 / 翟慕靈
Magazine Design : 莊絢淳 / 翟慕靈
Magazine Content : 翟慕靈

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Props Rigging : 陳捷夫
Simulation : 陳捷夫
Layout : 莊絢淳
Animation : 莊絢淳
Lighting : 莊絢淳
Render : 莊絢淳 / 陳捷夫
Compositing : 莊絢淳

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Sound and Music Supervisor : 游明勳
Original Music Composer : Evan MacDonald
Sound Designer / Re-recording Mixer : 游明勳

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Special Thanks : Jamie / Queenie

THE MULTIVERSE OF HAPPY GENERATION
Published:
Knock-Knock Animation's profileDereves Capteur's profilemuling tzai's profile陳 捷夫's profile+2
Multiple Owners

Owners

Knock-Knock Animation's profile
Taiwan Region
Dereves Capteur's profile
Taiwan Region
muling tzai's profile
USA
陳 捷夫's profile
Taiwan Region

THE MULTIVERSE OF HAPPY GENERATION

This is an opening animation created for an insurance brand’s annual event in 2023. It aims to deliver the notions of “passing on the positive te Read More

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